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Ahrefs v/s Semrush

Semrush versus Ahrefs: which is best?

Today, in this article, we will discuss which is better- Ahrefs or Semrush.

What is Semrush?

This is the Semrush review 2022. In this Semrush review, it is said that Semrush is one of the most well-known SEO and digital marketing platforms in the world. Currently, 7 million people have already tried Semrush.

If one is running their own SEO campaign, they understand it’s difficult to measure everything that goes into reaching the top spot, on Google. That’s why Semrush consists of multiple SEO tools that can help businesses achieve better search engine rankings. These tools can assist with keyword research, measure the domain ranking, analyze the backlinks, track the search engine rankings, and more.

What is Ahrefs?

In this Ahrefs review, it is said that Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help one with:

  • Competitor research: A person can unveil their competitor’s organic keywords, backlink strategies and PPC keywords
  • Link Building: One can find the strongest backlink opportunities in one’s niche
  • Keyword Research: One can get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues one’s website has and learn how to fix them
  • Content Research: discover the most popular content on any topic and find the best ideas for one’s own content
  • Rank Tracking: track one’s search rankings along with their competitors’
  • Mentions Monitoring: get email alerts every time they or their brand is mentioned online.

Ahrefs database has over 11 billion keywords and more than 400 billion indexed pages. That is why Ahrefs is able to provide maximum data accuracy to its users.

Pros of Ahrefs

  1. It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
  2. It provides the user the detailed keyword research with volume, CPC, and other information.
  3. Click rate metrics for each keyword
  4. Content gap analysis
  5. Finding LSI Keywords
  6. Competitive backlinks hunting
  7. Domain rating and Url Rating for metric to measure site performance
  8. Historical backlink indexing
  9. Fresh/new backlink indexing
  10. Relevant data on broken links / top pages to fix up
  11. Anchor text data

Pros of Semrush

  1. Touches on a myriad of SEO factors with their extensive tools
  2. Offers comprehensive search engine data and results
  3. Includes tools to make competitor research easy
  4. SEMrush is there to meet all of one’s SEO needs, and for experts and little workplaces, this is for the most part the circumstance.
  5. One can find out their opponents’ regular traffic, expressions, backlinks, and paid advancing undertakings.
  6. A person can use the Keyword Magic gadget to explore normal and paid expressions.
  7. One can also monitor various pieces of their site, similar to watchword rankings or brand makes reference to.

Cons of Ahref

  1. The main drawback of Ahrefs is that it is not easy to use at first.
  2. There is a hugely steep learning curve which makes it difficult to understand at first.
  3. Secondly, it is lacking in content optimization solutions, they need to build a strong optimization tool to speed up the work while content optimization is done by automated tools.
  4. New and lost referring domains links are a bit confusing as well. Dramatic rises and losses tend to send people down the wrong path of investigation. A weighted version (based on DR) would likely be more useful.
  5. PPC features could be more robust
  6. Ahrefs still has too few ready to use integrations with other services
  7. Notification settings

Cons of Semrush

  1. Some tools aren’t rated as highly, such as their social media tools
  2. Plans only allow one user
  3. Some users may find the interface and tools confusing to use
  4. With 45+ components, Semrush is fantastically expecting that one is new to SEO.
  5. Some contraptions are separated into a couple of more humble devices, and the UI isn’t by and large pretty much as instinctual as in programming like Surfer.
  6. Since SEMrush endeavors to do everything, it isn’t by and large the best programming choice for specific SEO work.
  7. The most economical SEMrush plan is $119.95 every month.

Ahrefs versus Semrush

In today’s competitive world, the perfect keyword phrase and using profitable keywords can be the difference between the success and failure of a business or blog. This makes a good keyword research tool a worthy investment.

Optimizing one’s site with the right keyword phrase or using the most appropriate keyword in their blogs can help them save hundreds, if not thousands, of dollars each month.

This is the reality. With this in mind, it becomes a critical decision to choose the right SEO software for one’s tools. Ahrefs and Semrush are two leading SEO tools that one can use to optimize their site or specific web pages for search engines.

Comparison based on Rank Tracking

With the rank tracking tool of Semrush, one can monitor the daily progress and changes in rankings of a website or SEO campaign.One of the newer tools of Ahrefs, the rank tracker can help any business to improve its SEO campaign. There are four different pieces of information you can get on the rank tracker dashboard of Ahrefs.
For a custom set of keywords, it keeps track of the daily search engine rankings and changes.Competitors Tab: One can compare the progress of their site with that of your competitors.
One can review their own target keyword search engine volatility.Pages tab: One can group tracked keywords by their corresponding pages
Here, one can track keyword rankings in multiple languages, devices, and geographic locations.Metrics tab: Here, one can keep track of everything that they need to know for measuring keyword performance from this tab.
One can review the search engine volatility of Google across industries and watch out for signs of a Google algorithm update.
They can also compile a rankings report in PDF format.
Grossing tab: It determines how one’s tracked keywords improved over a week, month, and 90 days.

Comparison based on Keyword Research

In order to indicate keyword difficulty, Semrush uses a percentage score. The higher the percentage, the more difficult it is to rank for the keyword.Ahrefs indicates the keyword difficulty by scoring the keyword out of 100. A higher score indicates more difficulty in getting ranked for the keyword.
The difficulty score of Semrush is shown as a decimal number. This typically means more in-depth information on keyword difficulty when one uses Semrush.Ahrefs difficulty score is provided in a whole number.
One can use Semrush to create a keywords list that they can refer to any time they want. This can be done with the Keyword Manager.One can use Ahrefs to create a keywords list that they can refer to any time they want. This can be done with the Keyword List feature.

Comparison based on Unique Features

Content Analyzer: One can easily analyze the value of your content with this feature as it provides you with the most important content-related metrics.Domain Comparison: One can compare up to five related domains using this feature.
Domain vs. Domain Comparison tool: One can use this tool to compare two different domains side by side. This helps them to understand their competitors better.Batch Analysis: One can get access to comprehensive reports that compare many URLs with the feature.
Backlink Audit tool: One can check the backlink types (text, image, frame, or form) using this tool.Link Intersect: One can find potential opportunities for link building with this feature.
SEO toolbar: One can install this as an extension on their browser to view their domain rating as well as backlink stats on SERPS and individual pages
Ahrefs API: One can use the database of Ahrefs externally using the API.

Comparison based on Competitor Research

There is a dedicated section called ‘Competitive Research’ for this within the Semrush platform.One will find competitor tools on the left side of the domain view. Unlike SEMrush, they are not grouped under one section.
The Competitive Research section contains five tools namely: Keyword Gap, Domain Overview, Backlink Gap, Traffic Analytics, Organic Search.
Using each of these tools, one can perform an analysis of a competitor or compare the competitor’s domain vs. theirs. This means that one can gain an in-depth view of a competitor with Semrush’s Competitive Research section.
The competitor analysis tools of Ahrefs include Content Gap, Domain Comparison, Competing Pages, Link Intersect, Competing Domains.

Comparison based on Pricing plans


  • Starting price:Free
  • Pro: $119.95/month
  • Guru: $229.95/month
  • Business: $449.95/month
  • Custom plans: Available
  • Enterprise solution: Available


  • Trial: $7 for 7 days (Standard/Advanced only)
  • Lite: $99/month
  • Standard: $179/month
  • Advanced: $399/month
  • Agency: $999/month

Who is the winner between Ahrefs and Semrush?

Since Semrush does better than Ahrefs in most aspects, one can easily declare it the winner in the comparison of Semrush vs Ahrefs.

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